As the IT industry continues to evolve, so do the platforms that support it. On January 6, 2026, BetterTracker will officially become a standalone platform—purpose-built to give MSPs and IT teams complete visibility into software, subscriptions, and spend. This evolution marks a strategic focus on serving operators with greater clarity and precision, while Channel Program continues independently to support technology vendors through data-driven channel intelligence and execution.
What Is BetterTracker?
BetterTracker is a software intelligence platform designed to give MSPs and IT teams complete visibility into their software environment — including tools, users, contracts, renewals, and spend.
By bringing usage data, expense data, and contract intelligence into one place, BetterTracker helps organizations:
BetterTracker was developed within Channel Program and now operates as a focused, standalone platform built specifically for operators.
What Changed on January 6, 2026?
On January 6, 2026, BetterTracker entered the next phase of its evolution.
No migration is required.
One Industry. Two Distinct Missions.
Over the past several years, BetterTracker and Channel Program were built and scaled together under one roof. As adoption accelerated, it became clear that operators and vendors were solving very different problems — and needed experiences designed specifically for their roles.
Rather than forcing one platform to serve everyone equally well, we made a deliberate decision to focus.
BetterTracker Is Built for Operators
BetterTracker is designed for:
These teams need:
Channel Program Is Built for Vendors
Channel Program continues as a vendor-focused consulting and intelligence practice, helping technology companies:
Two platforms. Two distinct missions.
One shared vision: bringing clarity, transparency, and intelligence to the global IT ecosystem.
How BetterTracker Solves the Software Sprawl Problem
Software sprawl continues to drain profits and increase risk across organizations.
Free trials quietly turn into paid subscriptions.
Vendors auto-renew contracts without warning.
Duplicate tools accumulate over time.
Former employees retain access long after they leave.
BetterTracker gives MSPs and IT teams visibility into what’s actually happening behind the scenes — so they can take action quickly and confidently.
With BetterTracker, organizations can:
By connecting bank and credit card data, syncing Microsoft 365, and uploading contracts, BetterTracker surfaces insights in minutes — without spreadsheets or manual audits.
What Results Are MSPs and Businesses Seeing?
BetterTracker customers are already seeing measurable impact, including:
“Saved $16K monthly and $192K annually using BetterTracker.”
— Michael Moran, Affiliated
“We identified $48,000 a month in savings for a client — $576,000 a year.”
— Chad Rinbold, SCS
How Does BetterTracker Help MSPs Specifically?
BetterTracker helps MSPs:
This visibility enables MSPs to deliver higher-value services while protecting margins.
Built for an AI-First Future
This evolution also reflects a broader industry shift toward AI-first operations.
BetterTracker is actively building the industry’s first Hyper-Personalized Agentic AI Marketplace, designed to help MSPs:
At the same time, Channel Program is advancing a data-driven channel acceleration platform — giving vendors clearer insight into where to focus, who to target, and how to execute with confidence.
Two platforms. Two user journeys.
One shared commitment to intelligence, transparency, and AI-driven execution.
What This Means for Existing Users
Nothing changes day-to-day:
What does change is the foundation — one built for focus, speed, and what’s coming next.
About BetterTracker
BetterTracker is a software intelligence platform that helps MSPs and IT teams manage software visibility, contract renewals, and expenses in one place.
By combining usage data, spend data, and contract intelligence, BetterTracker helps organizations: