Introducing BetterTracker: One Unified Platform for MSP Software Visibility
Kevin Lancaster
·
3 minute read
As the IT industry continues to evolve, so do the platforms that support it. On January 6, 2026, BetterTracker will officially become a standalone platform—purpose-built to give MSPs and IT teams complete visibility into software, subscriptions, and spend. This evolution marks a strategic focus on serving operators with greater clarity and precision, while Channel Program continues independently to support technology vendors through data-driven channel intelligence and execution.
What Is BetterTracker?
BetterTracker is a software intelligence platform designed to give MSPs and IT teams complete visibility into their software environment — including tools, users, contracts, renewals, and spend.
By bringing usage data, expense data, and contract intelligence into one place, BetterTracker helps organizations:
- Reduce software sprawl
- Prevent surprise renewals
- Eliminate wasted spend
- Lower operational and security risk
- Make smarter, data-backed decisions
BetterTracker was developed within Channel Program and now operates as a focused, standalone platform built specifically for operators.
What Changed on January 6, 2026?
On January 6, 2026, BetterTracker entered the next phase of its evolution.
- BetterTracker now operates as a dedicated platform for MSPs and IT teams
- Channel Program continues separately as a consulting and intelligence practice for technology vendors
- Existing accounts, data, permissions, and programs remain unchanged
- All users now access the platform at www.bettertracker.com
No migration is required.
One Industry. Two Distinct Missions.
Over the past several years, BetterTracker and Channel Program were built and scaled together under one roof. As adoption accelerated, it became clear that operators and vendors were solving very different problems — and needed experiences designed specifically for their roles.
Rather than forcing one platform to serve everyone equally well, we made a deliberate decision to focus.
BetterTracker Is Built for Operators
BetterTracker is designed for:
- MSPs and MSSPs
- SMBs and internal IT teams
- IT leaders, finance teams, and executives
These teams need:
- Real-time visibility into software tools and users
- Clear insight into contracts, renewals, and spend
- Early warning for shadow IT, duplication, and risk
- A reliable foundation for planning, budgeting, and optimization
Channel Program Is Built for Vendors
Channel Program continues as a vendor-focused consulting and intelligence practice, helping technology companies:
- Validate go-to-market strategy
- Enter and scale in the MSP channel
- Improve channel readiness and execution
- Make decisions using real market intelligence — not surveys or assumptions
Two platforms. Two distinct missions.
One shared vision: bringing clarity, transparency, and intelligence to the global IT ecosystem.
How BetterTracker Solves the Software Sprawl Problem
Software sprawl continues to drain profits and increase risk across organizations.
Free trials quietly turn into paid subscriptions.
Vendors auto-renew contracts without warning.
Duplicate tools accumulate over time.
Former employees retain access long after they leave.
BetterTracker gives MSPs and IT teams visibility into what’s actually happening behind the scenes — so they can take action quickly and confidently.
With BetterTracker, organizations can:
- See every tool and login at a glance
- Track every dollar, contract, and renewal
- Identify shadow IT before it becomes a risk
- Manage subscriptions in one place, with upcoming renewals clearly visible
By connecting bank and credit card data, syncing Microsoft 365, and uploading contracts, BetterTracker surfaces insights in minutes — without spreadsheets or manual audits.
What Results Are MSPs and Businesses Seeing?
BetterTracker customers are already seeing measurable impact, including:
- $576,000 in annual savings uncovered for a single client
- 102 hidden applications identified within minutes
- Detection of months of post-cancellation billing and duplicate charges
“Saved $16K monthly and $192K annually using BetterTracker.”
— Michael Moran, Affiliated
“We identified $48,000 a month in savings for a client — $576,000 a year.”
— Chad Rinbold, SCS
How Does BetterTracker Help MSPs Specifically?
BetterTracker helps MSPs:
- Gain full visibility across client environments
- Reduce surprise renewals and wasted spend
- Support QBRs with accurate, real-time data
- Identify opportunities for optimization and consolidation
- Prepare clients for AI-driven change with cleaner, more efficient stacks
This visibility enables MSPs to deliver higher-value services while protecting margins.
Built for an AI-First Future
This evolution also reflects a broader industry shift toward AI-first operations.
BetterTracker is actively building the industry’s first Hyper-Personalized Agentic AI Marketplace, designed to help MSPs:
- Identify gaps across client environments
- Optimize spend and tool selection
- Deploy AI-powered services aligned to real needs
At the same time, Channel Program is advancing a data-driven channel acceleration platform — giving vendors clearer insight into where to focus, who to target, and how to execute with confidence.
Two platforms. Two user journeys.
One shared commitment to intelligence, transparency, and AI-driven execution.
What This Means for Existing Users
Nothing changes day-to-day:
- Existing accounts, data, and permissions remain the same
- Vendor programs, reviews, badges, and visibility are unchanged
- No action is required
What does change is the foundation — one built for focus, speed, and what’s coming next.
About BetterTracker
BetterTracker is a software intelligence platform that helps MSPs and IT teams manage software visibility, contract renewals, and expenses in one place.
By combining usage data, spend data, and contract intelligence, BetterTracker helps organizations:
- Stop software sprawl
- Eliminate waste
- Reduce risk
- Make smarter decisions based on reality, not assumptions
